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Herndon Powerlifting


Phillip Herndon


February 2017


Design | Branding

About client

Herndon Powerlifting is a local powerlifting participant looking for branding.

Project goals

To develop a logo for his brand that would be used for social media, apparel, and for his Youtube channel intro.

Creative solutions

This project needed to include a skull, barbell, his name, and the word “Powerlifting” within the logo. Once we figured out exactly what he was looking for I went to work researching, mocking up and developing different iterations of a logo, following his criteria, until we came to the finished logo we both agreed on.



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