Herndon Powerlifting

I was tasked to develop a logo for Herndon Powerlifting's brand that would be used for social media, apparel, and for his YouTube channel. This project needed to include a skull, barbell, his name, and the word “Powerlifting” within the logo. Once we figured out exactly what he was looking for I went to work researching, mocking up and developing different iterations of a logo, following his criteria, until we came to the finished logo we both agreed on.